Fractional Digital Marketing
(Strategy + Execution)
Marketing Leadership That Actually Gets Done
Fractional Digital Services for MSMEs in the Philippines
Senior digital leadership and execution—without the cost of a full-time team or a traditional agency.
Most MSMEs don’t fail because they lack effort. They struggle because digital decisions are made without clear direction, senior guidance, or a realistic plan aligned with budget and stage of growth.
ZYPER Solutions provides Fractional Digital Services—a modern approach where you gain access to experienced digital leadership, strategic planning, and hands-on execution for a fraction of the cost of hiring in-house or engaging a full-scale agency.
What Is Fractional Digital Marketing Services?
Fractional means you get the expertise you need, only when you need it.
Instead of hiring:
- A full-time marketing manager
- Multiple specialists (designer, SEO, social media, ads)
- Or paying agency retainers designed for large companies
You work with ZYPER as your Fractional Digital Partner
We:
- Lead your digital strategy
- Prioritize what will actually move your business forward
- Execute with a lean, coordinated team
- Adjust as your business grows
This model is ideal for MSMEs who need clarity, control, and results—without long-term risk.
Designed specifically for MSMEs that need leadership, not just deliverables.
Who Fractional Services Are For
Our fractional services are ideal if you:
- Are spending on digital marketing but unsure what’s working
- Need senior-level guidance but can’t justify a full-time hire
- Have tried agencies or freelancers with mixed results
- Want structure, accountability, and measurable outcomes
- Are growing and need a digital partner who scales with you
If you only need one-off tasks, we may not be the right fit. If you want ownership, direction, and sustainable growth, fractional services are built for you.
Our Fractional Digital Service Offerings
Fractional Marketing Team
May include:
- Branding & graphic design
- Social media strategy and content
- Website improvements and optimization
- SEO foundations
- Email marketing support
Value you receive:
- Consistent execution across channels
- One strategy, one direction, one accountable partner
- Flexibility to scale services up or down
A coordinated team without agency bloat
Fractional Growth & Performance Support
For MSMEs ready to grow, we provide structured performance support.
May include:
- SEO and local visibility foundations
- Paid ads strategy (PPC, social ads)
- Conversion-focused website improvements
- Analytics, reporting, and optimization
Value you receive:
- Smarter spending
- Better leads
- Clear insight into what drives growth
Focused on results, not vanity metrics
Fractional Brand & Creative Support
We ensure your brand looks credible, consistent, and competitive—especially important for MSMEs earning customer trust.
Value you receive:
- Brand identity refinement
- Marketing collateral that supports sales
- Visual consistency across platforms
- Creative aligned with business goals—not trends
Professional brand presence without full-time creatives
Why Fractional Works Better for MSMEs
Compared to Hiring In-House
- No long-term payroll commitment
- No trial-and-error hiring
- Immediate access to senior expertise
Compared to Traditional Agencies
- Strategy-first, not deliverable-first
- Flexible scope, not rigid retainers
- Direct collaboration, not account handoffs
Fractional gives you control, focus, and senior thinking—without overextending your resources.
How We Work
(Simple & Transparent)
Let’s Talk About Your Business Goals
Discover how fractional digital services can support your growth—without the cost and commitment of a traditional agency.
Frequently Asked Questions (FAQs)
Fractional means you work with experienced digital professionals on a part-time, flexible basis, instead of hiring full-time or outsourcing everything to a large agency.
You get leadership, strategy, and execution—only to the extent your business actually needs.
Yes. Fractional services are specifically designed for MSMEs that:
- Need direction but are not ready for full-time hires
- Want better results from limited budgets
- Prefer flexible, low-risk engagements
Traditional agencies focus on delivering predefined outputs.
ZYPER focuses on:
- Strategic decision-making
- Prioritization
- Business-aligned execution
You are not buying deliverables—you are gaining a digital partner.
Freelancers execute tasks.
Fractional services:
- Set direction
- Coordinate execution
- Ensure everything aligns with your business goals
You get structure and accountability—not just output.
No. Our fractional engagements are designed to be flexible.
We work on clear scopes with the ability to adjust as your needs change—without long-term lock-ins.
Fractional services work well alongside internal teams.
We can:
- Provide leadership and structure
- Support your team’s execution
- Help improve processes and prioritization
We begin with a Discovery Call to understand your business, challenges, and goals.
From there, we recommend a fractional setup that makes sense for your stage—whether that includes leadership, execution, or both.
Fractional services are designed to be more cost-effective than hiring full-time or engaging large agencies.
During the discovery call, we align scope and budget to ensure value—not overcommitment.
We work with a wide range of MSMEs across industries. The common factor is not the industry—it’s the need for clarity, structure, and sustainable growth.
We will tell you honestly.
Our goal is to help you make better decisions—even if that means recommending a different approach.